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design / build

mcdonalds x mr men happy meal app

philosophy digital worked with ddb france / mcdonalds france / mr men little miss to create a custom web and mobile application, used as part of the happy meal campaign november 2017 - jan 2018.

built with javascript, php and html5 canvas; users can create their own family portrait choosing from mr men's 50+ iconic characters.

hi-res, responsive and built for high volume: users are able to download the finished portrait as an image file, or share a custom portrait page URL to facebook.

50+classic characters to choose from

1m+facebook reach on launch day

2months on the mcdonalds.fr website

“philosophy digital have been creative, efficient and very responsive.”

hannah rowlands, marketing and digital manager

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